Joico Blonde Life Brightening Shampoo 300ml (10.1floz)

Joico Blonde Life Brightening Shampoo 300ml helps maintain bright, on-tone blonde hair by gently cleansing while minimizing brassiness.

Joico Blonde Life Brightening Shampoo 300ml gently cleanses and enhances the beauty of blondes, providing a nourishing care that promotes both strength and shine.

Key features include:

• Brightens and maintains blonde hair color for up to 8 weeks*;
• Nourishes and strengthens lightened blonde hair with nutrient-rich oils;
• Increases softness, shine, and hydration of hair;
• Formula free of SLS/SLES sulfates* cleanses gently with a rich lather;
• Contains ARGinine to replenish and strengthen hair, reducing breakage**;
• Features MONOI OIL, rich in essential fatty acids for nourishment and protection;
• Includes TAMANU OIL, enhancing shine and smoothing brittleness with every use;
• Incorporates BIO-ADVANCED PEPTIDE COMPLEX for continuous repair and protection;
• Utilizes natural detoxifiers to neutralize chlorine and eliminate brassy tones.